I went to see this model in the Sound & Vision showroom, and I wasn't impressed. The £200 cheaper JVC next to it had a much brighter crisper picture. The Sony appeared rather drab and dull. I pointed this out to the salesman, and suprisingly he said that he thought earlier Sony models were much better. I asked him to change the adjust the setting to see if the picture could be improved, which he did, but without much improvement. He said the problem was that all the settings needed to be at maximum, which really didn't give much room for improvement. Well I thought theres something wrong here, maybe its a duff set or not set up properly so I went to see this model in Currys. The model in Currys did look better, but the picture still looked dark and soft against many of the other models.
I was pretty sure that the problem was something to do with the ambient light sensor, which did not seem to be improved very much when the backlight settingwas set to maximum.
Despite my reservations I puchased this model from Sound and Vision, and when I first switched it on the curtains were drawn, because I was a bright sunny day. The picture was really disappointing, because it was much too dull, and I really thought that I had made a mistake.. Then I drew back the curtains and wow! what a difference. I could see then why it had such a good review.
The problem was solved by switching off the ambient light sensor. So what is the point of having an ambient light sensor if it does not do the job properly, or is it just me and the salesman at Sound and Vision, who think that the low light setting is overdone.
I find it strange that nobody else has mentioned this feature, and that it wasn't picked up in the HDTV review.