yeah, I've read that you buy the units you review and IMHO that takes lots of guts (and cash), but it's a very good way to test the commercially available sets, not some sample you'd get from the manufacturer.
concerning my decision, I've read a bit through the 37PX70 and 42PX70 owners threads from avforums and it seems that apart from slight green flashes in Gears of War and Resistance (which you have to look for if you really want to see them as they say) there's no problem with gaming on a plasma. Fact is that I want a bigger than 32" screen and good 40" lcds are out of my price range. Panasonic only manufactures lcds up to 32", while the Samsung 40M86BD is the same price as the 50PV70P in my country (2400eur), so it's not an option as it's out of my price range, which is around 1400-1500eur. Other lcds like Sharp, Philips and Toshibas have insane prices here, so I'll have to stay away from them.
then there's another thing. I've always wanted a plasma and never owned one. If I get the lcd, no matter how gorgeous the image is, I'll still be a bit disappointed. I think that getting the plasma now and eventually upgrading next year to a full HD one should be the right choice.
there's one more thing I'm interested to know. do plasma tend to show softer images? how do they handle aliasing? the fact is that X360 games have all 4X anti-aliasing since it's an internal Q&A requirement for all them on this platform. on the other hand, not all PS3 games have anti-aliasing enabled. a good example is the screenshot attached. my question is (since I have a PS3), which display should handle the jaggies better, the plasma or the lcd?