I will concede that the final interpretation always lie with the viewer and thus, will always be subjective. However, TV reviews allow many objective measurements with recognised standards to aim for. I feel uncomfortable that we are being compared to some other websites with no evidence of methodology. There's a place for subjective reviews, but we try to raise the bar so that buying a TV won't be such a lottery.
Have to agree. I've seen plenty of reviews around (if not *almost* all) based exclusively on personal perception and I never appreciated that, especially because we are playing with rather expensive devices here. Well, I've seen more professional and proper colour-burn-in tests dedicated to LCD monitors then to LCD TV sets - it's just not right. HDTVtest is clever & proper move forward and I have no doubts about that, especially because more "advanced" users are usually just left in the dark when we consider the situtation with other reviews around. Making a proper review balance, so that it's equally interesting for pro and normal users is always a good thing.
We need to have controllable lab-testing environment which is shaping up good methodology and testing practice. We have to set the test standards and same target for each TV in question. That may include the colour accuracy (out of the box and post calibation), D65/gamma tracking, maximum achievable raw contrast, min/max luminance level, panel uniformity and so on and so on.
To cut the long story short, I'm happy what I've seen so far from you guys

Question is if HDTVtest efforts will be properly recognised, appriciated and developed as reference point. Time will tell ...
