Successor W3000 is on the way!
Step into a world where high performance meets high style. Step into the world of the BRAVIA W-Series Full HD 1080p LCD TVs. Take all of the performance technology and great features from our V-Series televisions and add five more significant features – x.v.Color, Deep Color, backlit Remote Control, a 3rd HDMI input on the side and brushed metal design. BRAVIA models push picture quality performance beyond the limitations of the Current video sources.
Armed with the powerful BRAVIA Engine Ex Full Digital Video Processor, picture quality has never looked so good. Your eyes will be amazed at the stunning colours and the sharp details of your favourite TV programs thanks to its many image-enhancing features, such as Live Colour Creation, 24p True Cinema and x.v.Color. Connect easily to the large LCD with the convenient HDMI / PC Connectivity function and watch your movies and pictures come to life. Enjoying high definition programming is simple and fun with Sony’s KDL-40W3000 LCD HDTV.
BRAVIA Engine™ Ex Full Digital Video Processor
Sony’s KDL-40W3000 40” BRAVIA LCD HDTV uses the BRAVIA Engine™ Ex Full Digital Video Processor to produce crisp and clear images. The embedded processor is a digital picture enhancement engine that upgrades standard definition to high definition signal, reproducing better texture, improved colour and perfect detail.
Live Color Creation System with WCG-CCFL Backlighting System
Combining carefully chosen components and circuits to optimize system quality, the Live Colour Creation System delivers uncompromised picture quality. Starting with the BRAVIA Engine video processing system, primary colours and half-tones are favourably reproduced while skin tones remain true to its source. Supported by the WCG-CCFL backlighting system and Sony’s specially formulated colour filters, blues are deeper and reds are more radiant.
HDMI™ (High Definition Multimedia Interface) and PC Connectivity
Designed for maximum versatility, Sony LCD TVs are equipped with a comprehensive range of input interfaces. HDMI, the first industry-supported, uncompressed, all-digital audio/video interface, supports enhanced or high definition video, together with digital audio to provide spectacular image and sound reproduction. PC connectivity is also accommodated via HDMI, so you can plug into your TV for a better viewing experience.
Your HD experience would not be complete without x.v.Color. With a newly approved international colour standard, xvYCC, the colour space has been greatly expanded. x.v.Color reproduces 1.8 times as many natural colours as existing HDTV signals. Make your eyes dazzle with x.v.Color.
24p True Cinema
Watch movies as they were intended to be viewed with 24p True Cinema. Due to limitations of conventional televisions, cinema-produced movies consisting of 24 images per second, cannot be faithfully reproduced, resulting in unnatural, jerky movements. With 24p True Cinema, the 24 progressive images are displayed as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.