Hi Vincent, hi all!
Thanks for the review!
I already own the KDL40V3000 for a week and have discovered an effect that is quite annoying to me

:
When i move my eyes around the screen while watching scenes that contain edges with medium or high contrast (for example like a simple light text on dark background or like lights in dark scenes and many other scenes especially in dark movies), i see the egdes flashing to multiple shadow-edges in colours of blue and green. There is no difference whether the picture is moving or standing still.
I'ts a little bit like the rainbow-effect that is known from DLP-beamers.
As far as i know, the 40V3000 doesn't have a flashing backlight so that cannot be the reason?!
Does anybody here have the same problem (maybe on a different LCD-TV set from Sony)?
Vincent, did you notice anything like that during the testing?
Is there a technical explanation?
Any help would be appreciated.
Thank you very much (and sorry for my bad english)!
P.S. I know that some people have similar problems with plasma TVs (
http://forums.hdtvtest.co.uk/index.php?topic=196.msg1052#msg1052),
but that can't have the same technical reasons as on a LCD?!